Many restaurants think, 'WiFi comes after coffee.' However, according to a source, 75% of customers visit restaurants in the hope of having a full jar of high-speed 5G internet, which is more demanding in this digital era.
The advantages of wifi marketing for restaurants are overwhelming, including brand establishment and enhancement of the overall guest experience. Wireless marketing has the potential to become the ultimate marketing channel, providing a guaranteed return on investment (ROI). Many grapple with the idea of offering free WiFi access, but consider that it can become your Unique Selling Point to attract customers, especially if you are a small-scale business owner, particularly in rural areas.
In this blog, let us break down why investing in WiFi marketing is the greatest investment for restaurants in the 21st century with Wi5 GLOBAL
Why Should Restaurants Invest in Wireless Marketing?
- Two-Way Benefit
Imagine a situation where an individual has to send an urgent email, but his Internet is not stable. Don’t you think a board of free WiFi hanging in your premises will make him come to your restaurant? Now, once his work is done, he will surely be interested in ordering your special delicacies.
By fulfilling the needs of customers today's demands, you are encouraging people to look at your establishment as a place that cares about its customers. This helps you build a loyal customer base. In this work-from-home scenario, you can attract more customers by offering this simple amenity.
- Know your Guests
Have you ever encountered a situation where the same guest makes repeat visits for the same soup every time, but still, you go unnoticed?
Well, that's where wifi marketing steps in to help. It bridges the gap between guests and businesses by providing a detailed report on who your customers truly are. When guests log into the WiFi, they are directed to a login page where they can share some basic information like their name and mobile number. Most people won't mind because they're getting something valuable in return.
This data gives you insights into guest preferences, behaviour, demographics, and more. It's like getting to know your customers better, helping you serve them even better.
- Real-time Engagement
Why do you think a 5-star hotel organizes orchestras and music? Obviously, to provide a better dining experience. Well, wifi marketing for restaurants achieves the same goal much more effortlessly.
When guests are directed to the login page, it is not just a login portal. It is the first step of customer engagement. You can make this page more interactive by integrating gamification elements or presenting stories through animation. In between this, you could also create a space to promote newly experimented seafood dishes.
Recognizing the importance of this page, Wi5 GLOBAL empowers you with the ability to design an appealing splash page by offering customization. Because sometimes experience can do more than data. Hence, you have the opportunity to create personalized splash pages aligning with your brand goals.
One of the prominent factors that create an impression on guests, especially for the restaurant business, is the service you provide. With wifi marketing, you get a detailed analysis report on foot traffic and peak hours. This helps you manage staff operations. Hence, wifi marketing for restaurants makes you ready to serve, no matter how many guests visit your premises, informed or not.
If you are concerned about the internet charges resulting from providing free WiFi access, wifi marketing for restaurants also has a solution for this problem. It opens new doors of income. You can easily tie up with nearby businesses and promote their brands by offering a small space on the login page. Alternatively, you can connect with your customer’s favourite brands. This tactic can make your restaurant a favourite among guests by offering a space for their favourite brands.
For a restaurant business, it is hard to stay in touch with guests once they leave the restaurant. However, with the data you collected through wifi marketing, your guests are never far away.
You can send emails informing them about the special menu planned for the holidays or send discounts on special dishes of your restaurant. Approaching guests periodically with personalized messages is crucial to showcase to them that they are important. wifi marketing for restaurants allows you to craft more personalized marketing campaigns.
Time to Maximize Your ROI
According to a statistic, 47% of experts believe competition in the restaurant business is going to become more intense than in previous years. However, another report also showcases that 84% of consumers love visiting restaurants more than cooking at home. These numbers showcase that you have all the possibilities to be on top of the competition; just the need is to move with the current trend.
With wifi marketing, you are fully prepared to offer unforgettable service and increase your earnings. To make the transition hassle-free, connect with us today for a free consultation!