Today, businesses are willing to invest a substantial amount of money in marketing, whether it be traditional or digital. But have you ever considered whether your brand message is reaching the right audience? So, the foremost thing to think about is, "Who is your right audience?" Your primary target audience is the customers who come to your store. But how do you promote your brand at the first meeting? Simply with guest wifi marketing. The Wi5 GLOBAL WiFi Marketing service is a cost-effective on-premise marketing technology that helps make customers aware of your brand and offerings from their first visit.
Are you thrilled to know more about this extraordinary marketing tool? Stay with us; we have everything covered for you!
What is Guest WiFi Marketing?
The guest wifi marketing is a marketing strategy where businesses offer free WiFi access to customers. When customers attempt to log in, they are redirected to a login page, also known as a captive portal. Here, customers are required to provide certain information, such as email ID, name, age, phone number, etc., to gain access. This information becomes the foundation for your future marketing efforts. This is just a brief overview of guest wifi for business; below, we will discuss how this singular marketing investment can replace every other marketing solution.
How Does Guest WiFi Work?
You might have concerns about the safety of your primary network, but guest WiFi is a separate network created specifically for people visiting your store or workplace. Think of it as an addition to your main network, allowing visitors to connect to the internet without accessing your primary one. The security settings for the guest network and your primary connection will isolate the two. This, in turn, keeps you secure from trespassers while still allowing your customers to enjoy free WiFi.
If you are worried about infrastructure costs, Wi5 GLOBAL makes a differentiation here by incorporating the guest WiFi network with the best offers for you.
How to Use Guest WiFi for Marketing Purposes?
Here, we will discuss five unbelievable advantages of wifi marketing that make guest wifi for business a phenomenal choice for marketing.
Gather data for future marketing.
Marketing efforts yield better results when they target the right audience. Unlike other marketing channels, the foremost drawback is the lack of a clear understanding of whom to target. However, guest WiFi captures information such as email addresses, demographics, and even preferences. This data becomes a goldmine for targeted marketing campaigns, allowing businesses to tailor their promotions based on customer behaviours and interests.
For example, if a restaurant knows a guest loves desserts, they can target them by sending blog posts about delicious treats. This would definitely encourage them to come to your place when making dessert plans. However, don’t frustrate the customer by sending marketing material every day.
Create brand awareness
Informing customers about your brand story and mission is pivotal for building a brand reputation. Many people prefer brands with a good reputation. Therefore, with guest wifi marketing, you can create a positive impression of your brand at first glance. WiFi Marketing enables this through customized captive portals where you can present your mission, vision statement, or brand stories using interactive elements such as images, videos, animations, etc.
Loyal Programmes for Repeat Visits
Guest WiFi can serve as a gateway to building robust customer loyalty programs. The guest wifi for business provides a detailed report of every customer connecting to your network. With this information, you can strategically plan loyalty programmes.
For example, offering a 10% discount to first-time visitors can encourage them to make a repeat visit. Businesses can enhance customer participation in this loyalty programme by including gamification elements such as spins and badges.
Regardless of the type of business, customer satisfaction is the cornerstone of a successful venture. Providing high-speed free WiFi in this demanding 5G internet era is a primary factor in customer happiness. Additionally, guest wifi marketing offers several opportunities to enhance customer satisfaction. Integrate surveys and feedback mechanisms to understand customer expectations and make necessary refinements. This effort would definitely be appreciated by customers.
Word-of-mouth plays a significant role in purchase decisions. Once you satisfy a customer with your service, they will love to talk about your brand. The wifi marketing amplifies this process through social media integration. In today's social world, encouraging customers to share their experiences on social platforms can become potent online testimonials.
Wi5 GLOBAL recommends displaying the most shared user experiences on the guest wifi for business splash page. This serves as a call to action for more customers.
Ready to Maximize Your Sales?
The more marketing, the better the sales; with wifi marketing, you have full control of your marketing approach and effort. The analysis report offered by guest wifi marketing gives real-time analysis of the effectiveness of marketing strategies. Hence, you can stay updated on every marketing trend.
This tool has a lot to offer. If you desire to experience every small benefit of this marketing technology, then Wi5 GLOBAL is the right choice. From marketing expertise to customer support, we offer everything to provide the best guest wifi for business!